MARKETING, REVENUE AND SYSTEMS CONSULTANCY

Most marketing never turns into revenue. I make sure yours does.

CairnsCom is the consultancy of Tom Cairns, working from Dallas and Valencia for growing businesses across the US, UK, and EU. I help growing businesses get found, win the right clients, and run better, then connect all three to the number that matters. One senior operator across marketing, sales, and the systems underneath, for a fraction of the cost of an executive hire.

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Dallas, Texas and Valencia, Spain · Serving the US, UK, and EU

Marketing activity does not equal revenue.

Most businesses are told to post more, spend more, and wait for the leads to appear. The real problem is usually the plumbing underneath: a CRM that does not capture the right data, inbound and outbound that never talk to each other, and no one asking what is actually converting, or why. I look at the whole system, marketing, sales, the technology, and the people running it, and I make the parts connect to revenue.

WHAT I DO

Three things, joined up. Get found, win clients, run better.

See all services

Get Found

Get Found is my visibility service at CairnsCom. SEO, AI search visibility, content, and positioning, so the right people find you whether they search Google or ask an AI which business to trust. Built on more than fifteen years of search experience.

Technical and on-page SEOAI and generative search visibilityContent and positioning

Explore Get Found

Win Clients

Win Clients is my client acquisition service. The conversion infrastructure that turns attention into booked, paying clients. Website, CRM, intake, and pipeline, with reporting that shows exactly where inquiries come from and where they drop off.

Websites built to convertHubSpot and revenue operationsDemand and lead generation

Explore Win Clients

Run Better

Run Better is my operations service. The unglamorous backbone that decides whether everything above holds together: clean data, the right-sized technology stack, and teams equipped to use it. Grounded in ITIL service management. When the machine runs, growth stops leaking.

Systems and process designSales team building and SDR enablementGrowth and business consulting

Explore Run Better

PROVEN RESULTS

Numbers from a career spent turning activity into revenue.

£15M

Pipeline I generated in a single year, then built and led the team that scaled it.

TREND MICRO · VIA OPERATIX

£8M

Pipeline I personally generated for enterprise networking and security tech.

HEWLETT PACKARD · VIA RAINMAKER

+30%

Organic traffic growth in eight months through strategic SEO.

CHARTSQUAD

+25%

Lift in lead generation from a HubSpot sales and marketing deployment.

CHARTSQUAD

$1M+

Qualified pipeline in six months from an SDR team built from scratch.

EIGHT25MEDIA

$0→$200k+

New-market pipeline opened from a standing start at a modest unit value.

MORRO DATA

Results delivered across senior roles throughout my career.

WHO I WORK WITH

Broad reach, with three areas I know especially well.

Cyber Security

SPECIALISM

Pipeline and positioning for security and enterprise tech vendors. Where I cut my teeth, including a £15M pipeline year.

Startups

SPECIALISM

Zero to hero: positioning, systems, sales, and marketing built into one engine. I scaled a startup from five to 200-plus.

Healthcare

SPECIALISM

HIPAA-aware marketing, systems, and intake for clinical practices. Built North Texas DBT from the inside.

And growing businesses across sectors

SaaS and technology, professional services, and beyond. The principles travel. See all industries.

HEALTHCARE SPECIALISM

Clinical practices have needs most marketers are not equipped to handle.

Clinical sensitivity, HIPAA requirements, complex technology, and the ethics of speaking to people reaching out for help. I built the HIPAA-compliant backbone, the intake, and the marketing for North Texas DBT Associates from the inside, so I know exactly what a clinical practice needs to grow sustainably.

Healthcare Marketing

therapist is taking notes during therapy session

Tom leads by example and his tenacity brought fantastic results in a very short time frame. He always goes the extra mile and takes a deep understanding of the companies he works with.

DAN SILVERSTON · A CLIENT OF MINE AT HEWLETT PACKARD

HOW IT WORKS

A process built around one question: what actually drives revenue?

Diagnose

I learn how your business runs, who you serve, and where the gaps are in your presence, your funnel, and your systems.

Build

Website, CRM, intake and sales workflows, and the infrastructure your business needs to operate professionally and scale.

Grow

Search optimization, content, and campaigns that put you in front of the right people at the moment they are looking.

Measure and Scale

Clear reporting tied to inquiries and revenue, so we double down on what works and cut what does not.

TRUSTED BY

Real businesses, run by real people, who needed someone they could trust.

Businesses CairnsCom has helped grow, across healthcare, technology, home loans, and media:North Texas DBT AssociatesChartSquadOpenBook Home LoansHawkline Video

ABOUT TOM CAIRNS

From the server room to marketing leadership.

I came up through the machine, energy-trading databases, QA at Electronic Arts, servers and systems, before I ever sold or marketed anything. That is why I am credible on the technology and the data, not just the messaging. From there I built enterprise pipelines, trained the teams that built them, and moved into marketing leadership, and now I bring all of it to growing businesses as CairnsCom.

Growth is not a marketing problem. It is a business problem: how you are found, how you are perceived, how your systems work, and how well all of it connects to revenue.

Read My Full Story

Most marketing never turns into revenue. I make sure yours does.

Three things, joined up. Get found, win clients, run better.

Get Found

Win Clients

Run Better

Numbers from a career spent turning activity into revenue.

Broad reach, with three areas I know especially well.

Cyber Security

Startups

Healthcare

And growing businesses across sectors

Clinical practices have needs most marketers are not equipped to handle.

A process built around one question: what actually drives revenue?

Real businesses, run by real people, who needed someone they could trust.

From the server room to marketing leadership.

Where do you want to go?