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BUSINESS CONSULTING

A business consultant for startups, zero to hero.

Q: What does a startup business consultant do?

A startup business consultant helps you build the whole growth engine: positioning and strategy, the systems and CRM underneath, the first real sales motion, and the marketing that feeds it. I look at the entire business, not one function, because that is where startups usually get stuck.

Q: Have you actually scaled a startup?

Yes. I helped take Operatix from a small office to more than 200 people, built sales engines from a standing start, opened new markets from zero pipeline, and supported a capital raise of around four million dollars. I have done the zero-to-hero journey, not just advised on it.

Startups do not fail for lack of effort. They stall because the engine was never built: no clear positioning, no system underneath, sales and marketing pulling apart. I help you build the whole engine, from someone who has taken a startup from a small office to 200-plus people.

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What I Do

Dallas, Texas and Valencia, Spain · Serving the US, UK, and EU

I have done the zero-to-hero journey, not just advised on it.

I helped grow Operatix from a small office to more than 200 people, built outbound engines from a standing start, opened new markets from zero pipeline, and supported a capital raise. I know what actually breaks as a company scales, and what to build before it does, because I have been in the room when it happened. That is the difference between a consultant who hands over a framework and one who has lived the messy reality of taking a business from almost nothing to something that runs.

WHAT I DO

The whole engine, not one part of it.

Most startups buy a single service when the real problem is that the pieces do not connect. I work across all of them, so the engine actually runs end to end.

Strategy & Positioning

Who you are for, the problem you own, and the path to revenue, made concrete enough to build on and pitch.

Systems From Scratch

The CRM, tooling, and process a young company needs to operate professionally and scale without breaking.

Sales Engine

Building and training the first real sales motion, so pipeline is repeatable rather than founder-dependent.

Marketing Foundation

Search, AI visibility, and demand generation that get you found by the right buyers from day one.

Go-To-Market

A clear plan to enter or expand a market, informed by having opened new markets from zero.

Investor Readiness

The traction, metrics, and story that make a business credible to investors, drawn from real capital-raise experience.

WHY A GENERALIST BEATS A SPECIALIST HERE

Early stage rewards range, not silos.

A large company can afford a specialist for every function. A startup cannot, and more importantly should not, because at the early stage the bottleneck moves week to week. One month it is positioning, the next it is the CRM, the next it is the first hire on the phones. A systems-and-patterns mind that can see and work the whole picture is exactly what that stage needs, which is why I lean into being multitalented rather than a master of one thing. A jack of all trades is a master of none, but oftentimes better than a master of one, and never more so than when you are building from scratch.

It also means you get one accountable person across the engine instead of three vendors who each blame the others. I do what I am genuinely good at, use the right tools for the rest, and keep the whole thing pointed at revenue and runway.

Team plotting a rising growth curve in a strategy meeting

PROVEN RESULTS

Startups I helped take from small to serious.

5 → 200+

Helped grow Operatix from a small office to more than 200 people, later acquired.

OPERATIX

$0→$200k+

New-market pipeline opened from a standing start at a modest unit value.

MORRO DATA

$4M

Capital raise supported, alongside organic and lead-generation growth.

CHARTSQUAD · WITH CYPRUS CAPITAL

Results delivered across senior roles throughout my career.

HOW IT WORKS

Find the bottleneck. Build the next piece.

Diagnose

I look at the whole business and find the one or two things actually holding growth back right now.

Prioritize

We build in the order that creates momentum and protects runway, not a textbook sequence.

Build

Positioning, systems, sales, or marketing, whatever the engine needs next, built and not just advised.

Scale

Once the engine runs, we turn the dial up on what works and keep the whole thing pointed at revenue.

WHO NEEDS THIS

For founders at a standing start, or stuck at a ceiling.

This is for founders who have something real but no engine around it: a product that works and a few customers, but growth that depends entirely on the founder, no repeatable way to win clients, and a pile of tools that do not connect. It is also for the founder who has hit a ceiling, where the next stage needs systems and a team rather than more hustle. If you need one experienced operator to build the whole thing with you rather than a single service bolted on the side, this is the engagement, and it is the same work that turned small offices into acquired companies.

COMMON QUESTIONS

Startup consulting, answered plainly.

What does a startup business consultant do?

Helps you build the whole growth engine: positioning and strategy, the systems and CRM underneath, the first real sales motion, and the marketing that feeds it. I look at the entire business, because that is where startups get stuck.

Have you actually scaled a startup?

Yes. I helped take Operatix from a small office to 200-plus people, built sales engines from a standing start, opened new markets from zero, and supported a roughly four million dollar capital raise. I have done the journey, not just advised on it.

Is this the same as a fractional CMO or CRO?

It overlaps. Business consulting is broader and earlier-stage, building the whole engine. A fractional CMO or CRO engagement is ongoing leadership once the engine exists. Many startups begin here and grow into that.

Can you help with go-to-market and fundraising?

Yes. I help plan and execute go-to-market for a new product or market, and can build the traction, metrics, and story that make a startup credible to investors, from real capital-raise experience.