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GET FOUND · AI SEARCH VISIBILITY & GEO

AI search visibility is one of my Get Found services at CairnsCom, for growing businesses in the US, UK, and Europe. It is the part of your brand's online visibility that decides whether ChatGPT, Gemini, and Google AI Overviews name you. A growing share of people ask ChatGPT or Gemini for a recommendation before they ever open Google. Generative engine optimization structures your business to be read, trusted, and recommended by AI search. I get you there before your competitors do.

Dallas, Texas and Valencia, Spain  ·  Serving the US, UK, and EU

What is generative engine optimization?

Generative engine optimization, or GEO, is the work of structuring your business and content so AI answer engines like ChatGPT, Gemini, and Google AI Overviews can read it, trust it, and recommend it. It is also called AI search optimization or answer engine optimization, and it is a different game from classic SEO. Where SEO aims to rank a link on a results page, GEO aims to be part of the answer itself. The businesses being named in those answers today are not the loudest. They are the ones structured for machines to read and cite. I build that structure on purpose, not by accident.

Proof from my own client work: for North Texas DBT Associates, a Dallas therapy practice, the work I led put the practice on page one, in positions three to six, for its core local search terms, lifted organic search visits by 38% against its first tracked quarter and 17% year on year, and opened a new stream of visits referred by AI assistants such as ChatGPT, tracked as its own channel since June 2026, all on a modest budget. That is what being named looks like in the numbers.

AI search visibility comes down to whether a model can find you, parse you, and trust you enough to put your name in its answer. These are the levers that move all three, and I work every one of them.

Generative engine optimization is one of the fastest-growing topics in search for a reason: buyer behaviour is shifting to AI answers faster than most businesses are reacting. The companies that structure themselves to be cited now become the default recommendation, and that lead compounds. The work is real, the methods are known, and the window where it is still uncontested in most markets is open. I would rather get you named while that is true.

Structuring your business and content so AI answer engines like ChatGPT, Gemini, and Google AI Overviews read it, trust it, and recommend it. Where SEO aims to rank on a results page, GEO aims to be part of the answer itself.

SEO targets a ranked list of links. AI search optimization targets the generated answer, rewarding clear declarative content, accurate schema, and consistent entity signals a model can extract and cite. The technical foundation overlaps; the content and trust signals differ.

You cannot control a model, but you can strongly influence whether it can find, understand, and trust you. Answer-first content, valid schema, crawl access, and consistent information all raise the odds of being cited.

A growing share of buyers ask an AI assistant for recommendations before they ever reach a search results page. The businesses structured for machines to read are the ones being named, and that early advantage is hard for slower competitors to claw back.

A monthly retainer scaled to the work, not a salary, or a fixed price for a defined project such as a baseline check of how AI assistants describe you today. I share the figure after a short call, once I know what actually needs doing. Most engagements start with the one or two things that will move the needle first, so you are never sold work you do not need.

Generative engine optimization matters most when your buyers research before they commit, which is almost everyone now. Professional services, technology vendors, healthcare practices, and considered B2B purchases are all increasingly shortlisted inside an AI answer before a human is ever contacted. If a prospect asks ChatGPT or Gemini who to hire in your category and your business is missing, wrong, or outranked by a competitor who structured their site better, that is lost pipeline you never even see. I check exactly how the major engines, ChatGPT, Gemini, and Google AI Overviews, describe you today, then close the gap so you are the name that comes back. AI search visibility is one part of my online visibility work, alongside technical SEO, brand positioning, and search everywhere optimization.

A thirty minute call is enough to see how AI engines describe your business today, and what it would take to be the one they recommend.