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RUN BETTER · SALES & SDR ENABLEMENT

I did it myself, then I taught people how.

Q: What is sales enablement?

Sales enablement is building, training, and equipping a sales or SDR team so it reliably generates qualified pipeline. It covers the hiring profile, onboarding, process and cadence, messaging, tooling, and the coaching and reporting that keep the team improving.

Q: Do you actually build and train the team, or just advise?

I did the job at the top level first, generating millions in pipeline on the phones, then built and trained the teams that generated hundreds of millions more as a player-manager. I teach what I have done, not theory, which is why the training sticks.

Q: What is the zero-to-hero SDR program?

A structured onboarding program I developed to take a new SDR from day one to productive fast, built at Operatix and proven across US and European teams. It compresses the time between hiring someone and seeing real pipeline.

Most sales training is written by people who never carried a number. As a sales enablement consultant I build and train the SDR and BDR teams that generate pipeline, because I did the job at the top level first, then taught the teams that produced hundreds of millions more.

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What I Do

Dallas, Texas and Valencia, Spain · Serving the US, UK, and EU

A team is only as good as the system around it.

Hiring salespeople and hoping is expensive. The teams that actually perform have a clear hiring profile, fast onboarding, a real process, messaging that lands, the right tools, and reporting that tells the truth. I build that system and I train the people inside it, so pipeline becomes repeatable instead of heroic. And because I have carried a quota and exceeded it, the team trusts the training: it comes from someone who has done the hard part, not from a slide deck.

WHAT I DO

From a standing start to a producing team.

Sales enablement is worth buying when it produces pipeline you can count. Every part of this is aimed at that, from who you hire to how they are coached.

Zero-to-Hero Onboarding

A structured program that takes a new SDR from day one to productive fast, proven across US and European teams.

Hiring Profile

Defining who actually succeeds in your seat, so you stop hiring on gut and churning through the wrong people.

Process & Cadence

A repeatable outbound and follow-up motion, documented, so it does not live in one person's head.

Messaging

Talk tracks and sequences that sound human and convert, never a script read at a prospect.

Tooling

The CRM and outreach stack set up to support the team, not bury it in admin.

Coaching & Reporting

Ongoing coaching and metrics that show what is working, so the team improves instead of guessing.

BUILT ON THE PHONES, NOT IN THEORY

The zero-to-hero program, proven across continents.

At Operatix I developed a three-day "zero to hero" SDR training program that accelerated onboarding and was run across US and European teams, behind hundreds of millions in pipeline. It works because it is built from what actually closes business, not from generic sales theory. New reps learn how to have a genuine conversation, qualify honestly, and build trust fast, the same things that made me effective on the phones in the first place.

The other lever most enablement misses is alignment. When I joined up a struggling business development team with the marketing and sales people who sat across the same room and never spoke, output doubled in a single month, with no extra spend. Training the team is half of it. Connecting the team to the rest of the revenue engine is what compounds the result.

Sales rep on a headset call in a busy office

PROVEN RESULTS

Teams I built and trained, and what they produced.

Hundreds of $M

Pipeline produced by the BDR teams I built, trained, and ran as a player-manager.

OPERATIX

$1M+

Qualified pipeline in six months from an SDR team I built from scratch.

EIGHT25MEDIA

+100%

Business development output in one month, by aligning sales and marketing.

INFOBLOX

Results delivered across senior roles throughout my career.

WHO NEEDS THIS

When the team is busy but the pipeline is not.

Sales enablement is the right fix when effort is not the problem. The signs are familiar: new reps take months to become productive, results depend on one or two stars rather than a system, the team is busy on the phones but pipeline is thin, or your outbound and your marketing run in separate worlds. Hiring more people into that environment just multiplies the problem. I build the system that makes any competent rep productive, train them on what actually works, and connect them to the rest of the revenue engine, so pipeline stops depending on heroics and starts depending on a process you can trust and scale.

COMMON QUESTIONS

Sales enablement, answered plainly.

What is sales enablement?

Building, training, and equipping a sales or SDR team so it reliably generates qualified pipeline: hiring profile, onboarding, process and cadence, messaging, tooling, and the coaching and reporting that keep it improving.

Do you build and train the team, or just advise?

I did the job at the top level first, generating millions on the phones, then built and trained the teams that generated hundreds of millions more as a player-manager. I teach what I have done, not theory.

What is the zero-to-hero SDR program?

A structured onboarding I developed at Operatix to take a new SDR from day one to productive fast, proven across US and European teams. It compresses the time between hiring and real pipeline.

Can you align sales and marketing?

Yes, and it is often the biggest single lever. Getting business development, marketing, and sales to use each other's work doubled one team's output in a single month.

Do you build a new team or improve an existing one?

Both. I have built SDR and BDR teams from a standing start, and I have gone into existing teams that were busy but underperforming and fixed the system around them. The approach is the same: a clear profile, real onboarding, a documented process, and coaching that comes from someone who has carried the number.