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WHO I WORK WITH

Broad reach, with three areas I know especially well.

I help growing businesses across sectors get found, win clients, and run better. But some fields I know from the inside, not from a case study, and three stand out: healthcare, cyber security, and startups.
Dallas, Texas and Valencia, Spain  ·  Serving the US, UK, and EU
THREE SPECIALISMS

Fields where I have done the work.

Cyber Security

SPECIALISM
Pipeline, positioning, and revenue operations for security and enterprise tech vendors. Where I cut my teeth on revenue, including a £15M pipeline year.

Startups

SPECIALISM
Zero to hero: positioning, systems, sales, and marketing built into one engine, the first repeatable growth engine for founders.

Healthcare

SPECIALISM
HIPAA-aware marketing, systems, and intake for clinical practices. Includes mental health & therapy and dental & orthodontic. Built North Texas DBT from the inside.
HEALTHCARE, UP CLOSE

Clinical practices have needs most marketers are not equipped to handle.

Clinical sensitivity, HIPAA, complex technology, and the ethics of speaking to people reaching out for help. I built the HIPAA-compliant backbone, the intake, and the marketing for North Texas DBT Associates from the inside, so I know exactly what a practice needs to grow sustainably.
Doctor using a tablet in a hospital lobby
ALSO SERVING

Growing businesses across sectors.

SaaS & Technology

Positioning, demand generation, and revenue operations shaped by years inside enterprise technology.

Professional Services

Authority-led marketing for firms that sell trust: legal, financial, media, and consulting.

And Beyond

The principles travel. Clear positioning, being found, earning trust, and connecting it all to revenue work in any sector. If yours is not listed, a short call will tell us quickly whether I am a fit.
WHY A SPECIALISM MATTERS

Knowing a field changes the work.

A generalist learns your market on your budget. In healthcare, cyber security, and startups I am not learning on the job. I know the compliance, the buying cycles, the language, and the traps, because I have done the work inside those fields rather than read a case study about them. That shows up in faster, sharper decisions and fewer expensive mistakes. It does not mean I only work in those three. The same connected approach to getting found, winning clients, and running better applies to any growing business, and the specialisms simply mean that in those fields I can move faster from day one. If you are weighing whether sector experience matters for your business, a short call is the quickest way to find out.
TELL ME ABOUT YOUR BUSINESS

Let us talk about your field.

A thirty minute call, no pitch deck, just an honest conversation about your business and the people you want to reach.
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