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SAAS & TECHNOLOGY

B2B SaaS marketing, from positioning to pipeline.

Positioning, demand generation, and revenue operations for SaaS and technology companies, built by someone who has worked inside enterprise tech, not just consulted from the outside.

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How I Help

SaaS product team reviewing work on a monitor together

Long cycles, many stakeholders, real complexity.

Technology buying is rarely simple. Sales cycles are long, several people weigh in, and the gap between a demo and a signed deal is where most growth quietly stalls. My background is years inside enterprise technology across the UK, Ireland, and the US, in marketing strategy, sales operations, and process improvement. That is the experience I bring to your go-to-market, not a framework borrowed from a different kind of business.

THE REAL DIFFERENCE

Where SaaS marketing stalls, and how I fix it.

Where growth stalls

Fuzzy positioning that makes every channel work harderLeads measured by volume, not pipeline or revenueMarketing and sales running in separate worldsA demo-to-deal gap nobody ownsTactics chosen by trend, not by fit

How I do it

Sharp positioning that makes demand generation efficientDemand tied to pipeline and revenue, not clicksMarketing and sales measured against the same numberA revenue operations layer that closes the gapsChannels chosen on fit, built from real experience

WHAT I DO FOR TECH COMPANIES

From positioning to pipeline.

Positioning: who you are for, the problem you solve best, and why it matters, made clear enough to act onDemand generation: channels and content that create real pipeline, measured against revenue rather than clicksRevenue operations: lead capture, scoring, routing, and follow-up so marketing effort converts instead of leakingSearch and AI visibility: being found in Google and AI search by the buyers evaluating tools like yoursSales alignment: marketing and sales working together against the same revenue, not blaming each otherReporting: activity tied to pipeline and revenue, so leadership can decide with confidence

PROVEN RESULTS

Pipeline built inside real tech companies.

£15M

Pipeline generated in a single year, then scaled with a team.

TREND MICRO · VIA OPERATIX

$1M+

Qualified pipeline in six months from an SDR team built from scratch.

EIGHT25MEDIA

$0→$200k+

New-market pipeline opened from a standing start.

MORRO DATA

Results delivered across senior roles throughout my career.

COMMON QUESTIONS

Questions from founders and leaders, answered plainly.

Do you understand B2B SaaS marketing?

Yes. My background is years inside enterprise technology companies across marketing strategy, sales operations, and process improvement, so I understand long cycles, multiple stakeholders, and the gap between a demo and a closed deal.

What does positioning involve?

Deciding who you are for, the problem you solve better than anyone, and why it matters. For SaaS it is the foundation that makes demand generation efficient instead of expensive guesswork.

Can you align marketing and sales?

That alignment is the point. I connect demand generation to a revenue operations layer so leads are captured, scored, routed, and followed up, and both teams are measured against the same revenue.

Do you work with early-stage and scaling companies?

Yes. The approach scales from founders who need a first real go-to-market to scaling teams that need senior leadership without a full-time executive hire.