Why I make this
SerenityWhen is not a faceless print-on-demand store. I am Tom Cairns. By day I am a fractional CMO and technical SEO consultant, and I build and run the entire digital presence for North Texas DBT Associates, a Comprehensive DBT clinic in Texas. Before consulting I spent years in health and medical-records technology. I am also AuDHD.
So these designs do not come from a trend report. They come from real proximity to this world: the DBT skills, the diary cards, the language clinicians and clients actually use, and the lived reality of a neurodivergent brain. Every line is something I have either said, heard in this work, or needed to read on a hard day.
Who this is for
The collection is for the people who get it: anyone who has done DBT or is in it now, therapists and counsellors who carry this work, and the wider neurodivergent and mental health community. Designs span dialectical behaviour therapy, therapy-and-counsellor humour, and (coming soon) ADHD, autism and AuDHD awareness. If a line makes you laugh, or makes you think of someone who would, the buttons take you to the listing on Etsy to choose your size and order.
Frequently asked questions
Q. What is SerenityWhen?
SerenityWhen is a small independent merch project of honest, funny apparel and gifts about mental health, neurodivergence and dialectical behaviour therapy (DBT). It is made by Tom Cairns, a marketer who is AuDHD and who runs the digital side of a Comprehensive DBT clinic.
Q. Where do I buy SerenityWhen designs?
Each design is sold through the SerenityWhen shop on Etsy. Pick a product here, choose your size and colour on Etsy, and order there. This page is a guide to the range, not a checkout.
Q. Are these clinically endorsed or therapy advice?
No. The designs are made with lived experience and genuine proximity to DBT and mental health work, but they are not clinical advice and are not a substitute for therapy or professional support.
Q. What does "a life worth living" mean in DBT?
Building a life worth living is the central goal of dialectical behaviour therapy. The whole model, from skills to individual sessions, group and phone coaching, works toward that aim, which is why it shows up across the SerenityWhen range.
Q. Will there be ADHD, autism and neurodiversity designs?
Yes. New designs are added regularly, including neurodivergent and AuDHD awareness pieces, alongside the DBT and therapy range.
